Legal
Terms of Service
Paid BETA Service Agreement for UK SMBs and international customers
Version 2.0 · Effective 12 August 2026
Welcome to BEYLA. BEYLA is building the world’s first Agentic Business and Finance Operating System - a proactive digital partner for growth that connects ecosystems with memory and context so your business can learn, adapt and scale. These Terms of Service (the “Terms”) set out the basis on which BEYLA UK LTD (“BEYLA”, “we”, “us”, or “our”) makes its BETA software-as-a-service platform (the “Service”) available to you (“Customer”, “you” or “your”). By creating an account, clicking “I accept” (or similar), signing an Order Form, or using the Service, you agree to these Terms. BEYLA UK LTD is a company incorporated in England and Wales with registered office at 128 City Road, London, EC1V 2NX. You can reach our team at legal@beyla.ai.
Please read carefully - key points
- A. BETA service. The Service is provided on a BETA, evaluation basis. It is under active development and may contain errors. You use it at your own risk and must not rely on it as the sole source for any critical business, accounting, tax, legal or financial decision.
- B. Not a regulated financial service. BEYLA is not currently authorised or regulated by the Financial Conduct Authority or any other regulator. Nothing we provide constitutes banking, payment, credit, investment, tax, legal, insurance or other regulated advice or service. Where regulated services are referenced or forthcoming, they will be provided by us (if and when authorised) or by a duly authorised partner under separate terms.
- C. AS-IS. The Service, including any AI-generated outputs, is provided as-is and as-available. All warranties, conditions and representations (whether express, implied, statutory or otherwise) are excluded to the fullest extent permitted by law.
- D. AI outputs require human review. The Service uses artificial intelligence and machine-learning models, including models provided by third parties. Outputs may be incomplete, inaccurate, or unexpected. You must always apply human judgement before relying on or acting on any output.
- E. Data and sub-processors. Although BEYLA provides the Service from the United Kingdom, our systems and partners are global. Your data may be processed in the UK, EEA, United States and other jurisdictions in accordance with our Privacy Policy and Data Processing Addendum.
- F. Liability cap. Our aggregate liability is strictly limited as set out in clause 15. For free or discounted BETA access, the cap is £100.
- G. Business use only. The Service is offered for business use only. You confirm you are acting in the course of a trade, business, craft or profession and not as a consumer.
- H. Paid subscriptions and Credits. Starter is £15 per month and Growth is £50 per month, each including four organisation seats and the Credits shown at checkout. Prices shown are tax-inclusive. Additional occupied seats are charged separately. Credits expire after 30 days, do not roll over and have no cash value; any permitted Credit deficit is deducted from the next allocation. Subscriptions renew automatically until cancelled. See clause 6.
1. About these Terms
1.1 These Terms form a legally binding agreement between BEYLA and the Customer. If you are accepting on behalf of an organisation, you warrant that you have authority to bind it.
1.2 These Terms apply together with: (a) the BEYLA Privacy Policy; (b) the BEYLA Acceptable Use Policy; (c) the BEYLA Cookie Policy; (d) the BEYLA Data Processing Addendum (where applicable, the “DPA”); and (e) any Order Form, plan description, or in-product notice we issue. Collectively these form the “Agreement”. In the event of conflict, the order of precedence is: Order Form > these Terms > DPA > AUP > Privacy Policy > Cookie Policy.
1.3 If you have a separately signed written agreement with BEYLA covering the same subject matter (for example, a Master Services Agreement), that agreement prevails over these Terms to the extent of any conflict.
1.4 We may update these Terms from time to time. We will provide reasonable notice of any material change (for example by email or in-product notification). The updated Terms take effect on the date stated in the notice. If you continue to use the Service after that date, you accept the updated Terms. If you do not accept, your sole remedy is to stop using the Service and close your account.
2. Definitions and interpretation
2.1 In these Terms the following definitions apply:
“Affiliate” - means any entity that directly or indirectly controls, is controlled by, or is under common control with a party;
“Authorised User” - means an individual authorised by the Customer to access and use the Service on the Customer’s behalf, including employees, contractors and agents;
“Customer Data” - means any data, content, documents, files, text, images, financial records, communications or other information that the Customer or its Authorised Users upload, submit, input, generate or transmit to or through the Service, excluding Output and Usage Data;
“Credits” - means the usage units allocated, purchased or granted for use of eligible Service features. Credits are not money, stored value or a payment instrument and have no cash value;
“Documentation” - means the user guides, help content, specifications, API documentation and similar materials we make available in connection with the Service;
“Fees” - means any subscription, usage or professional services fees payable under an Order Form or plan description;
“Intellectual Property Rights” or “IPR” - means patents, utility models, rights in inventions, copyright and related rights, moral rights, trade marks, service marks, trade, business and domain names, rights in get-up or trade dress, rights in goodwill, rights in designs, database rights, rights to use and protect the confidentiality of confidential information (including know-how and trade secrets), and all similar or equivalent rights or forms of protection in any part of the world, in each case whether registered or unregistered and including all applications for renewals or extensions;
“Model Inputs and Outputs” or “Outputs” - means any content generated, produced, summarised, classified, predicted or recommended by the Service (including any AI or machine-learning components) in response to Customer Data or prompts;
“Order Form” - means an order document, checkout page, plan selection, or similar instrument under which a Customer subscribes to a plan, tier or feature of the Service, including the disclosures accepted immediately before a Dodo Payments checkout session is created;
“Merchant of Record” or “Dodo Payments” - means Dodo Payments, the independent legal seller or reseller for a paid transaction, which processes payment, determines and applies relevant indirect taxes, issues the transaction receipt or invoice, and administers payment disputes and chargebacks;
“Third-Party Services” - means software, products or services provided by third parties that are integrated with, or made available through, the Service;
“Usage Data” - means telemetry, logs, metrics, configuration information, and derived, aggregated or anonymised data relating to the use, performance and operation of the Service.
2.2 Headings are for convenience only. Words in the singular include the plural and vice versa. “Including” and similar words are illustrative and not limiting. References to “writing” include email and in-product notices.
3. BETA status and regulatory position
3.1 BETA. The Service is a BETA offering and is under active development. Features may change, be added or be withdrawn at any time. BEYLA may modify, suspend, or terminate the Service (in whole or in part), with or without notice, and such changes are not grounds for a refund or damages.
3.2 No service levels. BEYLA does not commit to any uptime, availability or support response targets during BETA. The Service may be offline, rate-limited, throttled or unavailable at any time.
3.3 Non-regulated. BEYLA is not currently authorised or regulated by the Financial Conduct Authority, the Prudential Regulation Authority, or any equivalent body in any jurisdiction. The Service does not constitute, and is not intended to provide: (a) banking, deposit-taking or payment services; (b) credit, insurance or investment services or advice; (c) tax, legal, accounting or other regulated professional advice; or (d) any other regulated financial service. Any information shown in the Service is informational only.
3.4 Future regulated services. References in marketing or Documentation to future products (such as an AI-Native Neobank, payment accounts, cards, lending, investment or similar regulated services) describe BEYLA’s roadmap. Those services are not currently provided and will only become available if and when the appropriate authorisations are in place, under separate terms and, where applicable, a separate regulated provider.
3.5 Human oversight. You are responsible for reviewing, validating and taking commercial responsibility for any decision you make based on the Service or its Outputs. The Service is a productivity tool and not a substitute for human judgement or professional advice.
4. Account, access and Authorised Users
4.1 To access the Service, you must register an account and provide accurate, complete and current information. You must promptly update your account information as it changes.
4.2 You are responsible for maintaining the security of your account credentials, API keys, tokens and access methods (“Credentials”) and for all activities that occur under your account (whether or not authorised). You must notify us immediately of any suspected unauthorised access at security@beyla.ai.
4.3 You must ensure that each Authorised User complies with these Terms and the Acceptable Use Policy. You are liable for acts and omissions of your Authorised Users as if they were your own.
4.4 We may verify your identity, business, Authorised Users, and lawful authority to use the Service, including through third-party verification providers, sanctions screening and know-your-business checks. You agree to provide reasonable assistance with such checks.
4.5 We may refuse registration, suspend, or terminate any account at our discretion if we believe (acting reasonably) that you have breached the Agreement, presented a security or compliance risk, or provided false information.
5. Licence and permitted use
5.1 Subject to the Agreement and payment of applicable Fees, BEYLA grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence during the term to access and use the Service and Documentation for your internal business purposes.
5.2 You must not, and must not permit any third party to:
- copy, modify, adapt, translate, create derivative works from, distribute, publicly display, publicly perform, republish, transmit, sell, license, sublicense, rent, lease or otherwise commercially exploit any part of the Service or Documentation;
- reverse engineer, decompile, disassemble or otherwise attempt to derive the source code, architecture, models, weights, prompts, system prompts, or algorithms of the Service, except to the extent mandatorily permitted by law;
- use the Service or Outputs to develop, train, improve or evaluate any competing product, model or dataset;
- circumvent or disable any security, authentication, rate-limiting, filtering or usage-monitoring feature;
- scrape, crawl, harvest or otherwise extract data from the Service other than via features expressly offered for that purpose;
- use the Service in breach of applicable laws, sanctions, export controls or the Acceptable Use Policy;
- share Credentials, allow multiple individuals to use the same Authorised User seat, or exceed any applicable usage or seat limits;
- submit to the Service any data that you are not entitled to submit or process, or that is unlawful, infringing, harmful, malicious or in breach of the Acceptable Use Policy; or
- use the Service in any way that may damage, disable, overburden, impair or compromise our systems or the networks of any provider.
5.3 We may monitor use of the Service (including via automated means) to operate, secure, diagnose, improve, and bill for the Service, to prevent abuse, to enforce these Terms and to comply with law.
6. Paid plans, billing, Credits, cancellation and refunds
6.1 Current monthly plans. The Starter plan costs £15 per month and includes four organisation seats and 1,500 Credits per monthly allocation. The Growth plan costs £50 per month and includes four organisation seats and 5,000 Credits per monthly allocation. These are the current standard monthly prices. The authoritative plan, price, currency, billing frequency, included seats, Credit allocation and any trial or discount are the details displayed and accepted at checkout.
6.2 Seats and additional seat charges. Each Starter and Growth subscription includes four occupied organisation seats. Each occupied seat above that allowance is an additional paid seat. The per-seat price, quantity and resulting recurring total are shown before checkout; the current standard monthly additional-seat price is £10 per seat. Seat quantities and charges may be adjusted to reflect occupied seats, and any change to the recurring total will be shown in-product or on the applicable Order Form.
6.3 Taxes and Merchant of Record. Prices displayed by BEYLA are inclusive of applicable indirect taxes unless checkout clearly states otherwise. You purchase through Dodo Payments as Merchant of Record. Dodo Payments is the legal seller or reseller for the transaction, processes payment, calculates and applies relevant taxes, issues the transaction receipt or invoice, and handles chargebacks. Dodo Payments’ Buyer Terms (https://dodopayments.com/buyer-terms) and Privacy Policy (https://dodopayments.com/privacy-policy) also apply to the transaction.
6.4 Service responsibility and transaction support. BEYLA, not Dodo Payments, remains responsible for providing, operating and supporting the Service. Contact support@beyla.ai for Service access, functionality, plan, cancellation or refund requests. For a receipt or invoice correction, payment-method or card-processing issue, or a Dodo transaction query, use the contact details supplied by Dodo Payments on the receipt or checkout. BEYLA will coordinate with Dodo where a request concerns both the Service and the transaction.
6.5 Recurring renewal. Subscription Fees are charged in advance. Your subscription automatically renews for successive periods of the same billing frequency, and Dodo Payments charges the saved payment method, unless you cancel before the next billing date. If an annual plan is offered, its annual price and monthly Credit-allocation schedule will be shown at checkout. We will provide the accepted order details in a durable form through your account and Dodo Payments will provide the transaction confirmation, receipt or invoice.
6.6 Credit expiry and no rollover. Subscription Credits expire 30 days after allocation (or at the next monthly allocation boundary where stated at checkout), cannot be transferred between organisations, do not roll over into a later allocation and have no cash value. Promotional, trial and top-up Credits may have different expiry dates only where those dates are clearly displayed before they are granted or purchased.
6.7 Usage and deficit recovery. Eligible plans may permit usage after the available Credit balance reaches zero. That usage creates a Credit deficit. The deficit is carried forward and automatically deducted from the next Credit allocation before new Credits become available. We will show balances and usage in-product. We may limit usage, require a top-up, disable deficit usage or suspend affected features where a deficit or usage pattern presents a cost, fraud or operational risk.
6.8 Failed payments and suspension. If a recurring charge fails, Dodo Payments may retry it and ask you to replace or update the payment method. During a retry or dunning period we may limit or suspend paid features, Credit grants, additional usage or the entire Service. If payment is not recovered, we may cancel the subscription and recover Fees, deficits and reasonable collection costs lawfully due. Access may resume only after payment is confirmed and any security or compliance hold is cleared.
6.9 Discounts, trials and promotions. A discount, trial or promotional Credit applies only for the eligibility, amount and duration stated when offered. Unless expressly stated otherwise, the undiscounted recurring price applies when the promotion ends. Promotions are non-transferable, cannot be redeemed for cash and may not be combined. Cancellation does not convert an unused promotion or Credit into a refund.
6.10 Cancellation timing. An organisation administrator may cancel in the billing settings or by contacting support@beyla.ai. Cancellation must be submitted before the next billing date to prevent the next renewal charge. Cancellation normally takes effect at the end of the then-current paid period; access and remaining unexpired Credits may continue until then. There is no separate 30-day notice requirement for a Customer cancellation.
6.11 Credits after cancellation or termination. At the effective end of a subscription, unused subscription, trial, promotional and top-up Credits expire and are forfeited without payment or refund, unless applicable law requires otherwise. Credits remain subject to their earlier stated expiry date and do not extend the subscription. A Credit deficit, unpaid Fee, refund adjustment or other amount already due survives cancellation and may be recovered from a later allocation, refund or lawful payment collection.
6.12 Refund requests. Fees are non-refundable except where these Terms, an applicable Order Form or mandatory law expressly provides otherwise. Send a refund request to support@beyla.ai promptly with the organisation, transaction and reason. BEYLA decides Service-related refund requests and, where approved, instructs Dodo Payments to return the payment to the original payment method. Dodo currently permits merchant-initiated refunds only within 30 days of payment, so requests received later may be impossible to process through the original transaction. Approval is not guaranteed merely because a request is made within 30 days.
6.13 Refund effects. A full or partial refund may result in the corresponding Credits, seats, subscription period or Service access being reduced or removed. Credits used before a refund, any carried deficit and any non-refundable usage may be deducted from the refund where lawful. Refund timing after approval depends on Dodo Payments, the payment network and your financial institution.
6.14 Price or plan changes. We may introduce, change or remove Fees, plans and allowances. A recurring price increase will apply no earlier than the next renewal after reasonable notice. If you do not accept it, cancel before that renewal. A separately accepted upgrade, add-on, top-up or additional-seat change may take effect and be charged when confirmed in-product.
7. Customer Data and our use of data
7.1 Ownership. As between the parties, the Customer retains all right, title and interest in and to the Customer Data, subject to the rights granted under this Agreement.
7.2 Licence to BEYLA. You grant BEYLA a worldwide, royalty-free, non-exclusive, sub-licensable licence to host, copy, process, transmit, display and otherwise use the Customer Data as necessary to: (a) provide, maintain, secure and improve the Service; (b) generate Outputs; (c) perform our obligations under the Agreement; (d) comply with law; and (e) create and use Usage Data.
7.3 Usage Data and Service improvement. BEYLA may collect, use and retain Usage Data (such as system telemetry, feature usage, error logs, session traces and performance metrics) to operate, secure, support, monitor and improve the Service. This is a core part of how we build and run the Service.
7.4 Building BEYLA - our own models and the hive. BEYLA is building a proactive, agentic Business and Finance Operating System powered by a digital hive-mind of collective intelligence that learns and adapts for the benefit of its members. To do this, we may use Customer Data (including, where appropriate, after de-identification, aggregation or other data-minimisation steps) to: (a) design, develop, train, evaluate, fine-tune and improve BEYLA’s own proprietary models, workflows, prompts, agents, safety systems and product features; (b) detect and respond to risk, abuse, fraud, error or harm across the BEYLA community and protect the hive and its members; and (c) generate internal benchmarks, insights and analytics to help us run and improve BEYLA.
7.5 No third-party model training; no sale. BEYLA does not transmit your Customer Data to any third-party foundation-model provider or other service provider for the training of their models. Our contracts with AI model providers are on a “no-training” basis. BEYLA does not sell Customer Data.
7.6 Your choices. You can ask us to exclude de-identified or aggregated data derived from your Customer Data from the product-development uses in clauses 7.4(a) and 7.4(c) by emailing privacy@beyla.ai. The uses described in clause 7.4(b) - keeping the Service, its members and the hive safe - are core to operating the Service and cannot be opted out of. An opt-out does not affect Usage Data that is needed to operate, secure, bill for or provide support for the Service.
7.7 Customer responsibilities. You are solely responsible for the Customer Data, including: (a) its accuracy, completeness, quality and legality; (b) having all necessary rights, consents, authority and lawful bases to submit it to the Service and for BEYLA to process it as contemplated by this Agreement; (c) compliance with applicable data protection, privacy, confidentiality, intellectual property, banking secrecy and contractual obligations; and (d) providing any notices required to data subjects.
7.8 Prohibited data. You must not submit to the Service: (a) payment card numbers, full bank card or cardholder data subject to PCI-DSS; (b) government-issued identity numbers unless we offer a specific feature for that purpose; (c) special category personal data under UK GDPR, or data relating to criminal convictions, without our prior written agreement; (d) protected health information (unless agreed in writing); or (e) data subject to export controls in breach of sanctions laws.
7.9 Back-ups. You remain responsible for maintaining independent back-ups of your Customer Data outside the Service. We recommend you regularly export and retain copies of any data you cannot afford to lose.
7.10 Feedback. If you provide suggestions, ideas or feedback about the Service (“Feedback”), you grant BEYLA an irrevocable, perpetual, worldwide, royalty-free, fully paid-up, transferable, sub-licensable licence to use and exploit the Feedback for any purpose, without attribution or compensation.
8. AI, agentic actions and Outputs
8.1 AI Outputs. The Service incorporates artificial intelligence and machine-learning components. Outputs are generated algorithmically and may be inaccurate, incomplete, outdated, biased or otherwise unsuitable. Outputs are not advice. You are responsible for reviewing Outputs and deciding whether to act on them.
8.2 Similar outputs. AI can produce similar or identical Outputs for different users. As between you and BEYLA, and subject to your compliance with this Agreement, we do not claim ownership of Outputs generated from your Customer Data. You acknowledge that BEYLA (and other customers) may independently generate the same or similar Outputs and are free to do so.
8.3 Agentic actions. Where you instruct the Service to perform autonomous or “agentic” tasks (including interacting with third-party systems, sending communications on your behalf, filing documents or triggering workflows), you authorise BEYLA and the Service to take those actions. You remain responsible for all such actions and their consequences as if you had taken them yourself.
8.4 Third-party AI providers. The Service may use third-party AI model providers. Their availability, policies and acceptable-use rules may change and may limit what the Service can do.
9. Third-party Services and integrations
9.1 The Service may interoperate with, or allow you to connect, Third-Party Services (for example, accounting packages, banking APIs via open banking, CRMs, communications platforms and cloud storage). If you enable a Third-Party Service, you authorise BEYLA to access, transmit and exchange Customer Data with that Third-Party Service on your behalf.
9.2 Your use of Third-Party Services is subject to the terms and privacy policies of the relevant third party. BEYLA does not control, and is not responsible for, Third-Party Services, their availability, accuracy, security, or how they use your data.
9.3 A Third-Party Service may change or discontinue its interface or policies at any time. We may suspend or remove any integration without notice.
10. Intellectual property
10.1 All Intellectual Property Rights in and to the Service, the Documentation, the BEYLA name and logo, the underlying software, models, prompts, weights, user interface, architecture and any BEYLA materials are and shall remain owned by BEYLA or its licensors. No rights are granted except as expressly set out in the Agreement.
10.2 You retain all Intellectual Property Rights in the Customer Data, subject to the licence in clause 7.2.
10.3 BEYLA is free to use any general know-how, techniques, methods, and residual skills and experience retained in the unaided memory of its personnel in connection with providing services to any customer, subject to its confidentiality obligations.
11. Confidentiality
11.1 Each party (“Recipient”) will keep confidential all non-public information of the other party (“Discloser”) that is marked as confidential or is reasonably understood to be confidential (“Confidential Information”). BEYLA’s Confidential Information includes the Service, Documentation, pricing, roadmaps, system prompts and model details. Customer’s Confidential Information includes the Customer Data.
11.2 The Recipient will (a) use Confidential Information only to perform or exercise its rights under the Agreement, (b) protect it using at least the same degree of care it uses for its own confidential information (and no less than reasonable care), and (c) not disclose it except to employees, contractors and advisers with a need to know who are bound by equivalent obligations.
11.3 Confidential Information does not include information that: (a) is or becomes publicly available without breach; (b) was lawfully in the Recipient’s possession free of any obligation of confidence before receipt; (c) is independently developed without use of Confidential Information; or (d) is rightfully received from a third party without duty of confidence.
11.4 A Recipient may disclose Confidential Information if required by law, court, or regulator, provided (where lawful) it gives prompt notice so the Discloser may seek a protective order.
12. Security
12.1 We implement technical and organisational measures designed to protect Customer Data against accidental loss, destruction, alteration or unauthorised disclosure or access, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing.
12.2 You acknowledge that no method of transmission or storage is 100% secure. You are responsible for your own systems, network, and endpoint security, and for securing your Credentials.
12.3 You must notify security@beyla.ai without undue delay of any actual or suspected security incident affecting the Service or your account.
13. Data protection
13.1 Each party will comply with the UK GDPR, the Data Protection Act 2018, the EU GDPR (where applicable) and other applicable data protection laws (together, “Data Protection Laws”).
13.2 Where BEYLA processes personal data on your behalf as a processor, the DPA (as updated from time to time) applies and forms part of the Agreement. If you require a signed DPA, contact privacy@beyla.ai.
13.3 International transfers: because our systems and partners are global, personal data may be transferred outside the UK. We rely on the UK International Data Transfer Addendum, the UK Addendum to the EU SCCs, adequacy regulations, or other lawful transfer mechanisms as appropriate.
13.4 Our Privacy Policy explains in more detail how we process personal data in our capacity as a controller.
14. Warranties and disclaimers
14.1 Each party warrants that it has authority to enter into the Agreement and will comply with applicable laws in its performance.
14.2 DISCLAIMER. Except as expressly stated in the Agreement, the Service, Documentation and all Outputs are provided on an “as-is” and “as-available” basis. To the maximum extent permitted by law, BEYLA disclaims all other warranties, conditions, representations and terms, whether express, implied, statutory or otherwise, including any implied warranty of: (a) merchantability, satisfactory quality or fitness for a particular purpose; (b) accuracy, completeness or reliability; (c) non-infringement; (d) uninterrupted, secure or error-free operation; (e) that defects will be corrected; or (f) that the Service or Outputs will meet your requirements.
14.3 Because the Service is a BETA offering, BEYLA makes no warranty as to performance, availability, functionality, compatibility, forward compatibility, backup, recovery, data integrity or the continued existence of any feature.
15. Limitation of liability
15.1 Excluded losses. To the maximum extent permitted by law, neither party will be liable (whether in contract, tort (including negligence), breach of statutory duty, misrepresentation or otherwise) for any: (a) loss of profits, revenue or anticipated savings; (b) loss of or corruption of data or information; (c) loss of business, goodwill, reputation or opportunity; (d) loss of use, loss of production or wasted expenditure; (e) loss from reliance on any Output; or (f) any indirect, special, consequential, punitive or exemplary losses, in each case however arising.
15.2 Cap. Subject to clause 15.3, BEYLA’s total aggregate liability in respect of all claims arising out of or in connection with the Agreement in any 12-month period shall not exceed the greater of (a) the total Fees paid by the Customer to BEYLA in the three (3) months immediately preceding the event giving rise to the liability; or (b) £100 (one hundred pounds sterling). For free or discounted BETA access, the cap is £100.
15.3 Non-excludable liability. Nothing in the Agreement limits or excludes any liability that cannot be limited or excluded under applicable law, including liability for: (i) death or personal injury caused by negligence; (ii) fraud or fraudulent misrepresentation; (iii) breach of the terms implied by section 12 of the Sale of Goods Act 1979 or section 2 of the Supply of Goods and Services Act 1982 (implied terms as to title); and (iv) any other liability that, as a matter of English law, cannot be excluded or limited.
15.4 Customer obligations uncapped. Your obligations to pay Fees when due, your indemnities under clause 16, and any breach of clauses 5 (Licence and permitted use), 7.7–7.8 (Customer Data responsibilities and Prohibited data), 10 (IP) or 11 (Confidentiality) are not subject to the cap in clause 15.2.
15.5 BETA acknowledgement. You acknowledge that BETA access reflects a lower-than-standard level of commitment from BEYLA, and that the Fees and these limitations reflect that allocation of risk. If any exclusion or limitation in this clause 15 is held unenforceable, the parties intend the remaining exclusions and limitations to remain in effect.
16. Indemnity
16.1 You will defend, indemnify and hold harmless BEYLA, its Affiliates and their respective officers, directors, employees and agents from and against any claim, action, proceeding, loss, liability, damage, cost or expense (including reasonable legal fees) arising out of or in connection with: (a) your Customer Data, including any claim that it infringes a third party’s rights or breaches applicable law; (b) your use of, or inability to use, the Service other than in accordance with the Agreement; (c) your breach of the Agreement; (d) your instructions to the Service, including agentic actions performed on your behalf; or (e) your breach of any Third-Party Service terms.
16.2 BEYLA will: (a) promptly notify you of any claim; (b) give you reasonable cooperation (at your expense); and (c) allow you to control the defence and settlement, provided any settlement does not require BEYLA to admit liability or take action.
17. Term, suspension and termination
17.1 The Agreement starts when you first access the Service (or on the date stated in an Order Form) and continues until terminated in accordance with this clause.
17.2 You may cancel a paid subscription at any time as described in clause 6.10; cancellation normally takes effect at the end of the current paid period and must be submitted before the next billing date to avoid renewal. BEYLA may terminate the Agreement for convenience on at least 30 days’ notice, or on shorter notice during BETA where reasonably necessary.
17.3 Either party may terminate immediately by written notice if the other: (a) materially breaches the Agreement and (where capable of remedy) fails to remedy within 14 days of notice; (b) becomes insolvent, enters administration, liquidation or similar process; or (c) ceases to carry on business.
17.4 BEYLA may suspend, limit or terminate access (in whole or in part) at any time if it reasonably believes: (a) you have breached the Agreement or Acceptable Use Policy; (b) your use poses a security, integrity, fraud, sanctions or legal risk; (c) a third-party provider requires us to do so; (d) continued access would be in breach of law; or (e) to respond to an emergency.
17.5 On termination: (a) all licences and rights granted to you immediately cease; (b) you must stop using the Service and Documentation; (c) unused Credits expire and are forfeited as set out in clause 6.11; (d) each party will return or delete the other’s Confidential Information (subject to legal retention obligations); and (e) accrued rights, payment obligations and liabilities are not affected.
17.6 For 30 days following termination, we will use reasonable endeavours to allow you to export Customer Data via the Service’s standard export features. Thereafter we may delete Customer Data in the ordinary course and according to our retention schedules. You are responsible for ensuring you have exported all Customer Data before deletion.
18. Changes to the Service
18.1 We continuously develop the Service. We may add, change, remove, or discontinue features, integrations, plans, limits or functionality at any time. For material adverse changes we will use reasonable efforts to give advance notice (for example via email or in-product notice).
18.2 Some changes may be necessary for security, performance, legal or operational reasons and may be made immediately.
19. Communications
19.1 We will send you service-related communications (for example about security, billing, changes, incidents, and policy updates). You cannot opt out of these while you have an account.
19.2 With your consent or where otherwise permitted by law, we may send you marketing messages. You can opt out at any time by following the unsubscribe link or contacting privacy@beyla.ai.
19.3 BEYLA will not use your name, logo or brand in any external marketing materials, case studies or customer lists without your prior written consent. If you’d like to partner with us on a public story or co-marketing activity, please contact press@beyla.ai.
20. Force majeure
20.1 Neither party is liable for any failure or delay in performance (other than a payment obligation) caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, strikes, epidemics, pandemics, natural disasters, power or telecommunications failure, internet outages, government action, or failure of third-party infrastructure or cloud providers.
21. General
21.1 Entire agreement. The Agreement is the entire agreement between the parties regarding its subject matter and supersedes all prior agreements, representations and understandings. Each party acknowledges that in entering the Agreement it has not relied on any statement, representation or warranty not set out in the Agreement, except in the case of fraud.
21.2 Assignment. You may not assign, novate, sub-contract or transfer any right or obligation under the Agreement without our prior written consent. BEYLA may assign or novate any right or obligation to an Affiliate or in connection with a corporate reorganisation, merger, sale of assets, or similar transaction.
21.3 Third parties. The Contracts (Rights of Third Parties) Act 1999 does not apply. No person other than a party to the Agreement has any right to enforce any term.
21.4 No waiver. A failure or delay in exercising any right is not a waiver. A single or partial exercise of a right does not preclude further exercise.
21.5 Severability. If any provision is held invalid or unenforceable, the remainder remains in full force and the parties will negotiate in good faith an enforceable provision that achieves the same commercial intent.
21.6 Relationship. The parties are independent contractors. Nothing creates any partnership, joint venture, agency or employment relationship.
21.7 Notices. Notices to BEYLA must be sent to legal@beyla.ai and to 128 City Road, London, EC1V 2NX. Notices to you will be sent to the email address on your account or via in-product notice. Notices are effective on delivery (or, if sent by email, on transmission provided no bounce-back is received).
21.8 Export controls and sanctions. You must comply with all applicable export control and sanctions laws (including those of the UK, EU, US and UN). You warrant that you, your Authorised Users, and any end-users are not subject to sanctions or located in a sanctioned country or territory.
21.9 Anti-bribery. Each party will comply with applicable anti-bribery and anti-corruption laws, including the Bribery Act 2010.
21.10 Rights from outside the UK. BEYLA provides the Service from the United Kingdom. If you access the Service from another jurisdiction, you do so on your own initiative and are responsible for compliance with local law. We make no representation that the Service is appropriate or available for use in your jurisdiction.
21.11 Governing law and jurisdiction. The Agreement, and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation, are governed by the laws of England and Wales. The parties submit to the exclusive jurisdiction of the courts of England and Wales. Nothing in this clause prevents BEYLA from seeking injunctive or equitable relief in any competent court to protect its Intellectual Property Rights, Confidential Information or systems.
22. Contact
Questions about these Terms? Please contact us:
BEYLA UK LTD - 128 City Road, London, EC1V 2NX, United Kingdom.
Email: legal@beyla.ai
Privacy: privacy@beyla.ai | Security: security@beyla.ai